What does the Image Consultant really does?
Many people ask you who is the image consultant? What does he do? Isn't he just a personal shopper?
Only in recent years has the definition Image Consultant become a little more familiar in everyday language.
Through newspapers, the internet and some television broadcasts, in some countries than in others, we talk about image and consultancy.
In reality, this profession comes from very far away, in a geographical and temporal sense. Already in the 1930s, professionals took care of accompanying actresses such as Greta Garbo, Ava Gardner and finding for them the image of the Diva of yesteryear.
Over the years the role of the image consultant has changed, it has had a real turning point ... thanks to the evolution of the company and also to research. One of the first books that changed this figure was #Dress for Success # by John T Molloy in 1975.
. John T Molloy demonstrated the impact of choosing clothes on private and family life.
The book was very successful and was followed by the second #The women’s dress for success book #. As Coco Chanel said • Fashion is not something that exists only in the form of clothes. Fashion is in the sky, in the streets, fashion has to do with ideas, the way we live, what happens - Coco Chanel ... so the image consultant has become the one who accompanies clients to express their personality, to express their style in a society that changes every day, and for which there are different needs.
This is precisely the difference with the Fashion Stylist who is hired to dress models or models for events, videos or fashion shows. The consultant in the image creates a special relationship with clients, one of trust, of coaching, of accompaniment in the search for their own unexpressed identity. His profession requires research, study on colors, style and fabrics.
Being an image consultant means dealing with clients of different ages, different nationalities, working areas.
So it is not strictly linked to choosing a dress for a special occasion but to everyday life, the one in which we have to feel good about ourselves. Those who turn to an image consultant often look for a change that is not only aesthetic but much more profound, which is why we accompany each client by shaking hands every step of this new path.